"Go" Apple's subscription model or as a double-edged sword for publishers: the impact and benefit _ volumes of press

Introduction: the United States technology blog ReadWriteWeb (ReadWriteWeb), founder of lichade��maikemanasi (RichardMacManus) wrote on Monday, Apple is expected to soon launch a subscription model, but for publishers, this is going to be a double-edged sword. Following is the text of the article: every Monday night, we are prospects for the latest media trends, and "the new new thing" naming this series of articles. This name comes from 1999 publication of the new new thing (TheNew New Thing). Author Michael Lewis (MichaelLewis) recorded in the books the Internet bubble was expected to venture to reshape a wide range of sectors. Traditional media such as newspapers, magazines and book publishing fields are also being put on a similar shift.����At numerous start-ups as well as the two tech giants Google and Apple, driven by the traditional media industry as a whole is experiencing radical change. In this article, we will Apple magazines and newspapers to discuss impact of industry.����In particular, developed for AppStore Apple is a new subscription model, and make it become a powerful medium between publishers and consumers. Course shortly after the release of iPad last year, came rumour about the AppStore will launch a subscription model. The traditional magazines such as time magazine on the iPad showing keen interest in, hoping to sell more magazines.����Speculation about Apple intends to build a publication subscription Portal is also very popular. However, Apple does not promote the subscription feature still does not allow publishers to charge subscribers directly from iTunes.����Publishers are forced to staging to sell content on the iPad, the pattern is similar to separate the purchase of an application. However, for publishers that want to deploy a subscription model, loss is not comprehensive.����Apple also left a door for them, allowing publishers to jump the user to their own Web site to process subscriptions, the Economist magazine would adopt this measure. Another option is to use the Zinio, the product, such as the rolling stones and the National Geographic magazine subscription service. However, ZInio user experience cannot be comparable to the Wired magazine iPad application localization.����In addition, as with iPad applications, Zinio is publisher of a medium, its reliance on Apple and the publishers are identical. Applications such as Apple can control the Zinio. But allows publishers to directly control their iPad revenue stream will bring trouble to Apple, let alone from the iPad outside of the application for this business, so Apple finally chose to close the door. Any application for subscription service after iTunes faces the risk of being under the Apple AppStore. To subscribe to all the users go to their website, you must turn off this feature before the end of June this year. Apple developers has been said: "Please submit an update, use InApp Purchase API to purchase content, deadline for application is June 30, 2011. "So, Apple will aggressively promote the subscription service. The company is expected to adopt and Rupert (RupertMurdoch) cooperation to publish this News Corp paradigm, which is currently developing a name for the journal (TheDaily) iPad e-bulletin.����However, due to the daily release date postponed, forcing Apple has delayed the launch of this model.����Apple subscription service that can benefit anyone? there is no doubt are dealing as a consumer, they just want a simple and cheap means to by iPad subscriptions like newspapers and magazines. For publishers, but, it is a double-edged sword. Not only can expand readership, but on the other hand it takes control of the subscription process and relevant audience data over to Apple. Upcoming subscription model, Apple will share user data with the Publisher is not yet known. But Apple is not sharing sales data staging to sell magazines.����In addition, the Publisher for Apple's revenue-sharing ratio is almost no control over, although according to the AppStore tradition, this figure is approximately 30%.����United States media and technology blog MondayNote think that Apple's subscription service is especially beneficial for small publishers, such enterprises can better accept Apple's high revenue-sharing, which in exchange for subscribing to technical support. For large publishers, but remains very concerned subject to the Apple. Recently published in the New York Times article said, Hester (Hearst) hopes publishers seem to start such as on Android and the Kindle and other platforms.����But it seems to be in vain, after all, Apple in Tablet magazine has established a significant first mover advantage in the marketplace. But when Apple with Murdoch's journal launches subscription synchronization mode, on the whole, and for consumers and publishers, are all good news. But this also means that a content industry will be subject to the dictatorship of Apple, as set out in the year of the music industry. (Siyuan) ��Դ�����˿Ƽ� ���� ��